KIDS GET TO EXPERIENCE THEIR VERY OWN DISNEY JR. CINEMA CLUB WITH STER-KINEKOR

A special movie club for young movie goers is launching at Ster-Kinekor cinemas across the country over weekends during the month of September. Calling all two- to six-year-olds – and their families: we are inviting you to come and watch Disney Jr. Cinema Club,in association with Lego, to join some of your favourite Disney characters on the big screen for an hour of interactive fun, laughter, and activities.

“Introducing our younger audiences to the magic of the big screen with Mickey Mouse and his friends is the perfect cinema outing. And, with all the fun, music and interaction playing out in our colourful Kids Cinemas too, the kids can make as much noise as they like and sing and dance around the cinema because it’s their space!” says Lynne Wylie, chief marketing officer of Ster-Kinekor.

This cinema-exclusive family event designed for preschoolers brings a unique and interactive experience to cinemas with almost an hour of singing, dancing, and interactive games featuring some favourite Disney characters including Spidey, Ariel, Winnie the Pooh, Bluey and Superkitties.  Everyone loves Mickey Mouse. He acts as the on-screen host guiding the youngsters through the different experiences via bespoke animation and is supported by South Africa’s Zanele Potelwa as the voice-over and narrator artist.

This cinema outing is the perfect interactive cinema experience featuring some of the best content from the much-loved Disney Jr. series.

Children will enjoy episodes of beloved shows, including Disney Jr. Ariel – The Little Mermaid, Marvel’s Spidey and his Amazing Friends, and Bluey, alongside short stories from Playdate with Winnie the Pooh, as well as songs and on-screen games from SuperKitties, Me & Mickey and more! It’s the perfect way for young viewers to watch – and play along with – their heroes on the big screen.

Releasing on 06 September, Disney Jr. Cinema Club will have two shows daily on Saturdays and Sundays until 28 September. Tickets are R80 each, and can be booked online via the new-look Ster-Kinekor website or at the self-service kiosks at the cinema.

For more information and to book tickets for Disney Jr. Cinema Club, visit the Ster-Kinekor website at www.sterkinekor.com or download the new and improved SK App on your smartphone.  For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 34 commercial cinema complexes in South Africa that houses 268 large-scale screens, with 36 277 seats and the largest 3D footprint featuring 100 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX, Kids Cinema and Cine Prestige). It also operates four cinema complexes in Namibia, Zimbabwe and Zambia, with 23 screens and 3 014 seats.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa; and has headed the return of the IMAX® Experience, with eight IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ cinema complete with slides and bean bag seating (currently five screens) as well as D-BOX which brings movie experiences to life with motion seats.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor have extended their loyalty offering to include the first subscription model in South Africa, SK Subscription Club offers members a limited or unlimited amount of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.

See more at: www.sterkinekor.com