SWARTLAND TOURISM TO HOST INAUGURAL SHOWCASE TO CONNECT TOUR OPERATORS WITH LOCAL EXPERIENCES
Swartland Tourism is proud to announce its first Swartland Tourism Showcase, to be held on Friday, 27 June 2025 at !Khwa ttu San Heritage Centre on the R27, West Coast Road, Yzerfontein.
This unique platform will introduce leading tour operators to the Swartland’s most dynamic tourism and hospitality service providers.
The Showcase aims to foster collaboration, build new trade relationships, and highlight the region’s potential as a destination of cultural depth, natural beauty, and unforgettable experiences.
Exhibitors from Yzerfontein, Darling, Malmesbury, Moorreesburg, and the Riebeek Valley will present their tailored offerings and packaged experiences to an audience of handpicked industry professionals.
“This is more than a networking event; it’s a marketplace for meaningful partnerships,” says Ann Heyns, Tourism Manager for Swartland. “We are saying to the travel trade: ‘Here is the best of the Swartland—what can we build together?’”
Highlights of the event include:
• Tailored Exhibitor Stands from 20 iconic local tourism businesses
• One-on-One Engagements between exhibitors and tour operators
• A Regional Tasting Menu Lunch showcasing local produce
• Collaboration with Wesgro and the West Coast District Municipality to ensure broad industry representation.
This initiative aligns with Swartland Tourism’s commitment to growing the visitor economy by empowering local businesses and forging strong public-private partnerships.
