Unboxing Craze: Kids and Collectors Go Wild for Mystery Toy Dioramas
The global toy collectibles market is experiencing unprecedented growth, with projections estimating its value to reach $48.9 billion by 2034, expanding at a Compound Annual Growth Rate (CAGR) of 10.1% during the forecast period.
This surge is largely driven by the increasing enthusiasm among collectors of all ages and the rising trend of nostalgia-based products.
At the forefront of this booming market is ZURU, a leading innovator in the toy industry, renowned for its 5 Surprise and Mini Brands collections.
These miniature replicas which contain just about everything have captivated consumers worldwide, offering a unique unboxing experience that combines the thrill of surprise with the joy of collecting.
“The growth of the collectibles market is a testament to the universal appeal of miniature replicas and the joy they bring to both children and adults,” says Glenn Ambrose, Country Manager for ZURU in South Africa. “At ZURU, we are dedicated to delivering innovative and high-quality products that resonate with our consumers’ sense of nostalgia and love for collecting.”
“The diverse variants of 5 Surprise and Mini Brands ranges encompass several exciting series, each offering a distinct collection of miniatures,” he explains. “From the Mini Brands Netflix Capsule to the 5 Surprise Mega Gross Minis, NBA Ballers and Fashion Fairies, there’s something for everyone.”
“The Mini Brands collectibles feature the excitement of unwrapping mystery capsules to reveal trendy collectibles including the Netflix Minis which include minis from popular favourite shows and even an ultra-rare gold and scented minis with smells from the shows,” he adds. “The latest 5 Surprise capsules are packed with surprises and accessories and offer collectors fresh and delightful surprises.”
Ambrose explains that the allure of capsules and collectibles are driven by several compelling reasons:
- Nostalgia: These miniatures evoke cherished memories by replicating well-known brands, enabling adults to relive their childhood while introducing iconic products to younger generations.
- Unboxing Experience: The element of surprise in each capsule creates an engaging and shareable unboxing experience, fueling social media trends and community discussions.
- Collectability: With various series and rare editions, collectors are motivated to complete their sets, fostering a dedicated and enthusiastic fan base.
“ZURU’s dominance in the collectibles market can be attributed to its commitment to innovation, quality, and understanding consumer desires,” he adds. “By continuously expanding the product lines, introducing new themes and increasing licensing agreements, ZURU keeps the excitement alive for collectors.”
He says that ZURU’s strategic partnerships with major brands ensure authenticity and appeal, solidifying their position as a leader in the toy industry.
“As the collectibles market continues to flourish, ZURU’s 5 Surprise and Mini Brands stand out as a beloved choice among enthusiasts, offering a perfect blend of surprise, nostalgia, and quality,” he concludes.
ZURU’s 5 Surprise and Mini Brands are available at leading toy retailers from R249 each or for more information visit ZURU Toys.
About ZURU
ZURU is a disruptive and award-winning company that designs, manufactures, and markets innovative toys and consumer goods. With a presence in over 120 countries, ZURU is committed to redefining play and creating products that deliver quality, creativity, and value. www.zurutoys.com.
Examples of available collections in South Africa:
Mini Brands
- Mini Brands Fashion Capsule: Calling all fashionistas! Mini Brands Fashion are the Mini handbags and fashion accessories that fit in your hand! There are 80+ Iconic Minis of the hottest styles to collect, including handbags with working clasps and zips, shoes right off the runway and fashion accessories to complete your look! Find the Ultra Rare look with a red backpack, belt, heels and cat with matching sunglasses!
- Mini Brands Netflix Capsule: Mini brands Netflix is here! With over 30+ Netflix Minis to collect in the Mini Brands Netflix collection! Grab Minis from your favorite Netflix shows, including Stranger Things, Bridgerton and Squid Game! Can you find the Ultra rare GOLD and scented minis with smells straight from the shows?
5 Surprise
- Mega Cross Minis Series 2: We’re back and grosser than ever with 5 Surprise Mega Gross Minis Series 2! With over 40 new parody Minis to collect, you’ll be holding in your barf so that you don’t spew! Will you find the legendary stinky-scented Mini? A single sniff and you’ll be at Hurlapalooza. With 5 gruesome surprises inside, you’ll feel more than just sick. Don’t say we didn’t warn you. Mega Gross Minis – Your Favorite Brands Made Gross!
- NBA Ballers: Draft, trade and collect with 5 Surprise NBA Ballers. Score a slam dunk in every capsule. Each capsule includes 1 of NBAs elite players including rare figurines that are frozen in epic game time celebrations! If the game goes your way, you might find an ultra-rare city edition figurine! Each figurine comes complete with a player poster and miniature basketball as well as 2 epic surprises. Will you unbox the hoop and launcher or ultra-rare golden trophy? There are 30+ Ballers to collect, get ballin’ now to collect them all!
- Fashion Fairies: Meet the 5 Surprise Fashion Fairies! These fashionistas are ready to strut down the runway. Dress them up with their surprise outfits and accessories and watch them strike a pose! Will you find the rare gold wings, the ultimate addition to any glam look. Each outfit is swappable to create a custom fashion look. Collect them all!
- Mini Baby Series 1: So Real! So Mini! So Cute! Meet the cutest, ultra-realistic, mini babies with 5 Surprise My Mini Baby! Peel, unwrap and reveal the 5 surprises inside. There are 12 babies and playsets to discover. Will you find the Sleep Time, Stroller Outing, Play Time, or Diaper Change playset? It’s time to name your adorable Mini Baby and fill in their birth certificates. Collect all 12 My Mini Baby companions and create the cutest mini nursery.
