What Is the Perfect Skincare Routine?
The secret to healthier skin, especially if you have dry, sensitive, and eczema-prone skin, is to protect and restore your skin barrier. This doesn’t need to be complicated, especially if you’re using products formulated for your skin type.
Morning Skincare Routine
Cleanse: Use a gentle, dermatologist-tested foaming cleanser to remove excess oil and dead skin cells.
Moisturise: Apply a hydrating moisturiser with glyceryl stearate to keep your skin protected.
Protect: Always wear SPF, even on cloudy days, and use a paraben-free lip balm with vitamin E.
Evening Skincare Routine
Cleanse: Cleanse your face to remove impurities.
Moisturise: Use a moisturiser with nourishing oils and antioxidants to replenish and repair your skin overnight.
Protect: Apply a serum with hyaluronic acid and microalgae for deep moisture, and a lip balm with beeswax, lanolin, and vitamin E.
Introducing E45’s new face care range for dry, sensitive, and eczema-prone skin.
E45’s Face Foaming Cleanser
Dermatologically tested,1a free from soap and sulphate,1b and gentle on delicate skin,1c this foam reaches deep into your pores without compromising your skin’s natural moisture barrier.1d
E45’s all-in-one Daily Protect Moisturiser with SPF 30, UVA and UVB filters2a
Intensely hydrating2b yet lightweight,2c it soothes and protects sensitive skin from sun exposure and pollutants.2d This long-lasting moisturiser2e contains three emollients, including Glyceryl stearate,2f to lock in moisture and help restore your natural skin barrier.2g
E45’s Face Night Cream for skin recovery and intensive moisturising3a
Formulated with five deeply nourishing oils3b and a high concentration of antioxidants,3c this quick-to-absorb3d and nourishing3e night cream hydrates, softens, and replenishes, restoring the skin barrier overnight.3f
E45’s Hydrating Face Serum for an instant hydration boost4a
With a clinically proven triple moisturisation complex,4b this serum contains hyaluronic acid4c for intense moisture4d and microalgae4e to prevent drynes.4f It helps strengthen and restore your skin’s natural barrier,4g locking in moisture for 48 hours.4h
E45’s multi-purpose Lips & Dry Spots Balm
Made with purified lanolin,5a Vitamin E,5b and beeswax,5c this serum helps regenerate lips and skin,5d leaving them hydrated, soft, and supple.5e It can also be used for small, dry, skin patches on the body and hands.5f
The NEW E45 face care product range is available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot. For more information, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram.
References :
1. E45 Cleanser Final Claims Grid, October 2021.
2. E45 SPF Day Cream Proof of Effect, December 2022.
3. E45 Face Night Cream Proof of Effect, January 2023.
4. E45 Hyaluronic Acid Serum Claim Support, January 2023.
5. E45 Lips & Dry Spots Balm Proof of Effect, December 2023.
Adcock Ingram Healthcare (Pty) Ltd. Reg. No. 2007/019928/07. Private Bag X69, Bryanston, 2021, South Africa. Customer Care: 0860 ADCOCK/232625. www.adcock.com. 202407101016542. July 2024.
