New Instax Square SQ40 brings ease of use to instant cameras

New Instax Square SQ40 brings ease of use to instant cameras


Automatic Exposure and Selfie Mode make it easy for those who love to go Square.
Popular Instax Mini Evo also coming to SA as a brown limited release.

Fujifilm South Africa has announced the Instax Square SQ40, the latest model in the range of Instax instant cameras and printers. The Square SQ40 is a retro-inspired analogue instant camera compatible with the popular Square format film.

The look of the SQ40 leans towards the vintage camera style also featured on the Instax Mini 40 and Instax Mini Evo. This incorporates a black base-tone for the camera body, which is complemented with a touch of silver and premium-feel leather-look material. The surface is finished with a pleasant texture that fits comfortably in users’ hands, with a protective carry case available too. 

Instax’s ability to make photography as easy as possible is reflected in the Square SQ40’s ease of use. With its Automatic Exposure function, users simply have to twist the lens barrel to turn on the camera, point the camera at the subject and press the shutter. This achieves optimum exposure for a given scene by automatically adjusting the shutter speed and flash output to suit each scene. This means the subject is perfectly exposed, whether in the sunny outdoors, poorly-lit indoors, close-ups and selfies.

Furthermore, users can also switch to the Selfie Mode for taking selfies and close-ups by simply rotating the lens barrel to turn the camera on and rotating the barrel again in the same direction. Selfie Mode is best for distances between 30cm – 50cm, with a small mirror on the front of the lens providing a framing guide for the perfect shot.

Once your photo is taken, it will take approximately 90 seconds for the print to develop. All Instax prints can be captured by the Instax UP! app via smartphone to be stored or shared on social media.

The Instax Square SQ40 will be coming to South Africa, with the local release date and retail price still to be confirmed.  

Instax Mini Evo now in brown

Launched alongside the Instax Square SQ40 is a brown version of the Instax Mini Evo, a flagship model of the Instax range. Until now, the Mini Evo was only available in black, with a brown version now being brought to South Africa as a limited release. The Mini Evo is known for its ten lens effects and ten film effects which can be combined to create truly unique prints. The brown Mini Evo will now also come with a USB Type-C charging port for greater convenience.

The Instax Mini Evo Brown is set to retail for a suggested R2 499, with the precise arrival date yet to be determined.


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