New Zodiac and Friendship Styles by Pandora 

Pandora launches a new Moments collection with charm designs that look to the stars and the power of friendship for inspiration. The new studded chain also gets a seasonal upgrade in two extra metal finishes, adding even more possibilities for self-expression.

The Studded Chain in gold and rose gold tones

The new collection includes zodiac charms, featuring the zodiac constellations in sparkling pavé details with the name of the star sign engraved on the back. Ideal for styling a personal jewellery horoscope, the charms invite wearers to experiment with combining their sun, moon and ascendant signs or the signs of their loved ones.

Pandora’s studded chain, which was first introduced in January 2023, also joins the new line- up in two new metal finishes, 14k gold-plated and 14k rose gold-plated unique metal blends, offering a fresh new canvas for styling.

Two more snake chain designs also extend the possibilities of wearing charms in creative ways, including the U-shaped pendant necklace with ball clasp features and smaller-sized charm hoops. Both make for the perfect complements to the new friendship charms in the shape of traditional symbols of luck such as the horseshoe, four-leaf clover and hearts.

Pandora SVP Creative Directors A. Filippo Ficarelli and Francesco Terzo created a collection inspired by shared loves and values. “The collection highlights the similarities among us. The charm holders, zodiac signs and symbols of friendship show that though we’re each unique, we still have common ground,” Ficarelli said.

Terzo added: “The collection represents the shared loves, interests and values that unite us to form a strong and supportive community”.

Details crafted with care

The new collection bears the mark of the fine craftsmanship imparted by Pandora’s artisans. From setting the stones by hand to hand-painting enamel and assembling styles with spinna- ble elements, a high amount of detail goes into making each piece. 

Every piece of Pandora jewellery is meticulously hand-finished by skilled craftspeople, with each piece passing through 25 pairs of hands on average.

The new collection is crafted in line with Pandora’s commitment to leadership in sustainability, with all stones being man-made.




Pandora is the world’s largest jewellery brand. Pandora’s hand- nished jewellery crafted from high-quality materials o ers endless possibilities for personalisation empowering people to express their personal style through its pieces. Starting as a small jewellery shop in Copenhagen, Denmark more than 40 years ago, today Pandora is present in over 100 countries. With sustainability as a top priority, by 2025, Pandora will purchase only recycled silver and gold for crafting its jewellery and will reduce its greenhouse gas emissions by half across its value chain by 2030.

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