WOOLWORTHS’ REFRESHED CLEANING RANGE IS GENTLER ON THE PLANET… AND YOUR WALLET

WOOLWORTHS’ REFRESHED CLEANING RANGE IS GENTLER ON THE PLANET… AND YOUR WALLET

Woolworths’ Earth Friendly range of cleaning products has long been a favourite among South African consumers. Videos praising the Earth Friendly Toilet Drops have racked up over a million views on TikTok alone!

Now the retailer is relaunching the range – featuring lower prices, eye-catching packaging, and even stronger sustainability standards.

“When it comes to cleaning and laundry products, the first priority for consumers is typically cost and efficacy, with sustainability criteria as an added bonus,” shares Rahim Hoosen, Woolworths Foods Commercial Head of Trade. “At Woolies however, we set out to ensure our customers don’t have to compromise on any of these elements. Our refreshed Earth Friendly range offers value for money, effectiveness and impressive sustainability credentials – a minimum of 80% of ingredients used in the Earth Friendly range are naturally derived and no harmful chemicals have been added,” he explains.

In a challenging economic landscape, Woolworths has eased the burden on consumers by shifting production of the liquid components of the Earth Friendly range to a local manufacturer, helping achieve lower on-shelf pricing while boosting sustainability credentials and uplifting local business.

Here’s what else consumers can look forward to in the refreshed Earth Friendly range:

 

·       Aesthetic designs: Inspired labels and packaging, worthy of a prominent place on your kitchen counter.

·       Considered packaging: All packaging in the Earth Friendly range is fully recyclable with market leading attributes, delivering to Woolworths commitments in sustainability, without compromising functionality.

·       High-end fragrances: 

Developed in collaboration with leading fragrance houses and inspired by natural elements such as the ocean, forests, orchards, herb gardens and flowers.

·       Cleaning without cruelty: 

Woolies never tests on animals.

·       Lower prices: The refreshed range starts at just R39.99 for the All-Purpose Cleaner, with most Earth Friendly products priced under R100.

 

 

“These strategic shifts reaffirm Woolworths’ commitment to tendering products that are not only great for people, but for the planet too,” Hoosen concludes.

Shop Woolworths’ refreshed Earth Friendly range at over 200 stores nationwide, or online at www.woolworths.co.za.