Posted in Press releases

Make teething easier with Panado

There’s nothing parents love more than seeing their little one’s flash a toothy grin, but teething isn’t all sunshine and rainbows and often involves crying, irritability, and a few sleepless nights.1

You may notice your baby’s gum is red and tender where the tooth is coming through.1b If your baby is having a tough time, conveniently packaged Panado® Paediatric Syrup, Peppermint 5 ml  Sachets may help relieve pain and discomfort.

                                         

Make pain and fever care easy by shopping for Panado products from independent pharmacies and selected Clicks, Dis-Chem, and Pick ‘n Pay stores. For more information, visit https://panado.co.za/ and join the conversations on Facebook. #Panado #ADoseOfCare

 

 

 

 

 

 

https://www.merckmanuals.com/home/children-s-health-%20issues/miscellaneous-disorders-in-infants-and-young-children/teething

Posted in Press releases

Burt’s bees tainted lip balm

Burt’s Bees® Tinted Lip Balms

For just a hint of colour and 8 hours of moisture. The Botanical Waxes in this softly tinted balm will take your lips to lovely in one pretty swipe.

Where care meets colour.

Burt’s Bees 100% Natural Tinted Lip Balms offer a hint of colour that cares for your lips! These lip balms provide modern and wearable sheer coverage with a delicate pear flavour in a variety of pretty hues. Moisture-rich ingredients, such as Shea Butter and Vitamin E, helps reveal smooth, healthy-looking lips.  Choose from six floral-inspired shades.

Key Ingredients:BeeswaxShea Butter

Key Claims:

  • Sheer coverage leaves a hint of tint
  • Provides 8-hour moisturisation
  • Cares for lips with naturally hydrating ingredients

100% Natural Burt’s Bees® Tinted Lip Balm is available through Takealot and DisChem.

Burt’s Bees® Tinted Lip Balm is Priced from R 99.

Join the buzz on Instagram and Facebook : @BurtsBeesZA.

 

 

Burt’s Bees® has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing.

 Join the buzz on Instagram and Facebook : @BurtsBeesZA.

Posted in Blog posts, Press releases

Burts bees tainted lip balm

Burt’s Bees Tinted Lip Balms – for just a hint of colour and 8 hours of moisture. The Botanical Waxes in these softly tinted lip balms will take your lips to lovely in one pretty swipe. Cares for lips with naturally hydrating ingredients.100 % natural.

Key ingredients include beeswax and shea butter.
Priced from R 99

Everyone has one. They’re in your purse, your car, your drawers, the pockets of all your jackets. Burt’s Bees Lip Balm. From the classic Beeswax Lip Balm that has become a staple worldwide to a variety of exotic flavours your lips will crave, Burt’s Bees Lip Balms have something for everyone. But it’s not just the flavour, each of these balms is infused with real natural ingredients to nourish lips, like Mango Butter, Pomegranate Oil, Pink Grapefruit, Vanilla and more…

Burt’s Bees is available at @dischem_pharmacies and through @takealotcom.

Join the buzz on Instagram and Facebook : @BurtsBeesZA

 

Posted in Press releases

Keep It Clean This Holiday with CHUX®

Keep It Clean This Holiday with CHUX®

Being home for the holidays often means things can get messy with so many fingers around the house, day in and out. Chux cleaning products will help with the mess so you can keep up with the fun and bonding!

Keeping the family entertained is busy work and there is no reason why cleaning up afterward can’t be quick and easy.

Here are some quick tips to keep it clean:

  • A steady stream of snacks can mean stubborn food splatter in your microwave. Simply use a moistened CHUX Non Scratch Scourer Scrub to remove the grease and grime.
  • Each time you pop in the shower, take a CHUX® Magic Eraser® block in with you. In moments it will remove soap scum from tiles and glass with just water. Best of all you no longer need chemicals to get a brilliant clean in your shower!
  • Why waste money buying expensive re-fills for your sweepers. Just attach a CHUX® Superwipe® to the bottom of your sweeper – works just as well, and you can rinse it to use over and over.
  • White sports shoes looking worn out? A CHUX Magic Eraser® will bring them back to life and they will look like new.

Let the memories of a great holiday remain.

Chux® helps make the big chores smaller. Chux® offers an extensive range of quality cleaning accessories to help you tackle any cleaning challenge around your home.

Regardless of your preferred cleaning routine, no matter the mess … there’s a Chux® for whatever life Chux® at you.

For more information on Chux® visit www.chux.co.za or www.facebook.com/ChuxSA/. Chux® can be found at selected Spar, Pick n Pay Family and OK Foods stores nationwide and now Dis-Chem too.

Posted in Press releases

Burt’s Bees Father’s Day Gift – Hand Salve

Burt’s Bees Hand Salve

Salvation for rough, dry hands.

Brimming with botanical oils, herbs and Beeswax, this hand salve delivers the hydration your hard-working hands need. Tuck away the compact tin for on-the-job hand care anytime.

100% natural !

Burt’s Bees Hand Salve RRP R 250Moisturizes rough, dry hands with botanical oil and Beeswax. Perfect for men and womenFor best results, gently massage the salve into skin daily before and after activities.Burt’s Bees Hand Salve is priced from R 250 is available through Takealot and DisChem.

Join the buzz on Instagram and Facebook : @BurtsBeesZA.Burt’s Bees® has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing

Posted in Press releases

TELLING OUR OWN STORIES TO IGNITE A LOVE FOR READING – CADBURY DAIRY MILK ENCOURAGES SOUTH AFRICANS TO SHARE THEIR HOMEGROWN STORIES

Former secretary general of the United Nations, Kofi Annan, once said that “Literacy is a bridge from misery to hope. It is the road to human progress and the means through which every man, woman and child can realise his or her full potential,’’ yet for millions of South African children, that bridge seems inaccessible.

While the literacy crises in South Africa continues, many experts agree that learning to read in one’s mother tongue can helps combat this issue. According to early literacy specialist, author, and translator, Dr Xolisa Guzula, ‘’Research shows that children learn better when they are grounded in their mother tongue.’’

However, what exacerbates the problem is that most kids only have access to books that are not in their home languages. Only 2% of children’s books published commercially in South Africa* are in local African languages. In a country where approximately eight out of ten people speak a home language other than English, creating relatable stories in indigenous languages is critical if we hope to improve childhood literacy.

Cadbury Dairy Milk has always been a brand steeped in the spirit of generosity and pioneering social impact. Cadbury remains committed to its mission of igniting a love for reading in the next generation by making homegrown stories more accessible in their home language.

The Homegrown Stories initiative is the latest step in a long-term social mission to grow, co-author, distribute and inspire relatable children’s stories in all 11 official South African languages. Last year, Cadbury Dairy Milk asked the public to translate words into their mother tongue. A team of young local authors then weaved these words into exciting new stories. To date over 500 stories have been translated and made available for download from the Cadbury Digital Library with an additional 45 000 books printed and distributed directly to the children who needed them the most.

South Africa is a nation of natural storytellers, crafted through our shared experiences and diversity. This year, Cadbury is encouraging South Africans to tap into their innate storytelling abilities and, by using their everyday interests and experiences as inspiration, generously share a homegrown story in their beloved home language.

‘’With a goal to increase the number of homegrown stories, available in all local African languages, to 1,000 by the end of the year. What better way to advance this mission than by bringing South Africans from all walks of life together to participate in a collective labour of love. Together a small generous act of sharing a story can create lasting impact on a child’s life. An authentic story can encourage a child to want to read more, which in turn can open new worlds and introducing opportunities for the next generation. By sharing our own homegrown stories, we are hoping to create a space where our children can see themselves reflected in the books that shape their childhood.”

 

  • Lara Sidersky, Mondelez SA Category Lead for Chocolate.

Telling our own stories

Representation and resonance are important aspects in the literacy journey. When children can see themselves reflected in stories it aids comprehension and encourages enjoyment of the reading journey, which in turn promotes a culture of reading.

 

Professional storyteller and author Baeletsi Tsatsi agrees, ‘’By telling relatable stories to our children, we give them a sense of their place in the world and let them know that they matter and their experiences matter. If we want children to fall in love with reading and themselves, then it is paramount that they see themselves in the stories they read, and this is a beautiful way to do that.”

Dr Guzula continues, “The importance of children being able to relate to the stories we tell them cannot be overstated when it comes to developing a love for reading. Nurturing the enjoyment of reading also puts a child at an advantage when they reach school going age.”

To amplify this enjoyment Cadbury commissioned local illustrator, Russel Abrahams aka Yay Abe, to incorporate his contemporary design style into creating engaging, impactful Cadbury Story Edition packs to launch the Homegrown Stories journey.

Creating Impact through accessibility

Cadbury Dairy Milk has partnered with several like-minded organisation and distributors to ensure these stories reach all children, both physically and virtually, in languages that they understand.

Alongside community radio stations, who provide an ideal storytelling platform, Cadbury has also partnered with Qualibooks, a leading provider of curriculum-based library and other educational resources to schools and communities. Chris De Beer, a director at Qualibooks, adds, “There is clearly a demand for literature in African languages that needs to be provided for. The number of stories being read after school via our KiBooks online platform clearly shows that we are helping children develop a love of for reading in their spare time. If we can help cultivate that by providing them with more titles that speak to their lived experiences, we have no doubt that we can do our bit to improve childhood literacy in this country.”

How South Africans can play a role

Cadbury Dairy Milk is asking the public to join them and help children fall in love with reading by sharing an authentic Homegrown Story.

Look out for the Cadbury Homegrown Story Edition packs for all the details on how to unlock your stories. Simply scan the QR code on pack to open WhatsApp and follow the prompts to share a story in your beloved home language either via voice notes, typing your story ending or uploading a PDF. You can also visit the Cadbury Digital Library or see your story brought to life through the interactive AR lens.

Visit cadbury.co.za and join the #CadburyHomeGrownStories conversation:

@CadburyDairyMilkSA (Facebook)

 @Cadbury_SA (Twitter and Instagram)

*Sources: https://www.publishsa.co.za/file/1519203677awr-2016publishingindustrysurvey.pdfhttps://www.businesslive.co.za/bd/companies/retail-and-consumer/2021-04-28-game-pins-hopes-on-selling-african-language-childrens-books-in-turnaround-drive/

Posted in Press releases

Father’s day tips from Glad

Dad, we are GLAD to have you and for all that you do!

Father’s Day is a day to show our fathers, grandfathers and the special men in our lives how much we love and appreciate them! For dads who cook, braai, pack lunches, are handymen and so much more, GLAD salutes you and we have a great tool to share with you – GLAD Press‘n Seal – which is as strong and versatile as you.

GLAD Press’n Seal stands out amongst other types of wraps as it doesn’t just cling – it seals. It seals to a variety of surfaces including glass, paper, plastic and wood. It helps keep food fresh, in the refrigerator and freezer, prevents spills and can be used in the microwave. It has many uses both in the kitchen, around the home and while on the go that can help make your life simpler.

  • Handy Tips for busy Dads – In the kitchen:
    Want to keep leftovers and reheat later? Seal your container or plate with GLAD Press‘n Seal.
  • Minimise mess by covering kitchen counters, chopping boards/preparation surfaces when working with sticky, messy foods with GLAD Press’n Seal. It will stay put while you work.
  • Buy meat / chicken / seafood in bulk then separate them into portions – wrap each portion in GLAD Press’n Seal and freeze. This helps prevent ice crystals from forming plus meal portions are prepared and ready to be used.
  • Handy Tips for busy Dads – Around the home:
    When moving household or office items, use GLAD Press’n Seal to cover draws, containers or baskets – anything that has items in it that could move during transportation will be kept in place.
  • It can also be used to protect mirrors, glass cabinet doors, TV and computer monitors from being scratched.
  • When your laptop isn’t in use, you can cover the screen, keyboard and ports with GLAD Press’n Seal to prevent the laptop getting fingertip smears on it and protects it from dust.
  • Line paint trays with GLAD Press’n Seal for an easy clean. If you aren’t finished with the job, wrap the brushes in GLAD Press’n Seal and store in the fridge to keep the paint from hardening on them.
  • Make taking out the garbage a little less messy. Line the bottom of your garbage can with GLAD Press’n Seal in case of spills or sticky messes, which can simply be peeled away.

 

As busy, hands on dads we hope that these tips make your life a little easier. Thank you for all you do! Happy Father’s Day from GLAD, sealed with a kiss!
All GLAD products are made for your convenience with the purpose of keeping your food fresh for longer. GLAD – Saving good food. From going bad.

Please visit www.glad.co.za for more information and follow ‘GLAD SOUTH AFRICA’ on Facebook; Available in the GLAD aisle of most supermarkets

Website : glad.co.za
Facebook : facebook.com/gladsouthafrica

Posted in Press releases

Meet the Black Doll Brand That Lets You Shop by Curl Pattern and Skin Tone

EXCITING NEWS!!

Shopping for inclusive dolls just became easier than ever before. Orijin Bees is a Black doll brand on a mission to bring representation to children’s toys. Born from a mother’s desire to give her daughter a doll that looks like her, Orijin Bees had taken another huge step forward.

Orijin Bees is a next-generation toy brand on a mission to bring inclusion to the toy aisle. As a finalist for the 2022 Toy of the Year Award, Orijin Bee’s revolutionary dolls are making waves. The brand was even featured in Oprah’s Favorite Things and nominated for a Mom’s Choice Award.

 

After launching their best-selling Orijin Bees dolls, the brand is taking the next step in changing the way consumers shop for children’s toys. Their website now offers a product filter tool that is the first of its kind – allowing you to filter by curl pattern and skin tone resulting in a baby doll that is the representation you are looking to give the children in your life.

 

Orijin Bees has expanded their website to offer a new option. An innovative filter that allows customers to shop for dolls by curl pattern and skin tone. The brand is the first to offer this style of product filter for its website. Within just a few clicks, customers can find a doll that looks like their child.

Customers will now have the option to filter their search by choosing from several skin tones and curl patterns ranging from 3C to 4C. The function works the same way as filtering by clothing size or price. It’s designed to simplify the shopping process.

 

The launch of this shopping tool reflects the growing demand across the toy industry for better representation. While other shopping tools have served similar purposes, Orijin Bees is the first of it’s kind to allow product filtering by curl patterns because curly hair comes in different textures! Orijin Bees exists to allow kids to find dolls that look just like them and with this shopping tool in place, they’re making it possible to find the doll that matches your child. This shopping tool represents another step forward in Orijin Bee’s mission to revolutionize the toy industry from within.

 

With this focus on promoting self-worth through inclusive toys, Orijin Bees is helping parents raise a generation of children who are confident in their own skin and embracing of other cultures.

About Orijin Bees:

Orijin Bees is the brand behind the popular inclusive ‘Orijin Baby Bee’ dolls that are available in an array of skin tones and curl patterns representating features of Black and brown children. It’s ‘Get One Gift One Program’ focuses on gifting dolls to underserved children as dolls are purchased.

Explore Orijin Bees’ new shopping filter by visiting the official website here.

Posted in Press releases

RECENTLY LAUNCHED PANADO® PAEDIATRIC SYRUP SACHETS

CHILDHOOD PAIN & FEVER: TURN TO RECENTLY LAUNCHED AND CONVENIENT, PANADO® PAEDIATRIC SYRUP, PEPPERMINT 5 ML SACHETS

It’s true: Babies don’t come with manuals. So, if your baby spikes a fever and appears to be in pain, it’s natural for even the calmest of moms and dads to panic.

When your baby or infant has pain and fever, turn to recently launched and conveniently packaged  Panado® Paediatric Syrup, Peppermint 5 ml Sachets.

What Is Fever and Is It Dangerous to Children?

Throughout the ages, certain myths have caused an uproar… kiss a frog and get a prince, goldfish only have a three-second memory, and all fevers are bad for children.

Fever is defined as a body temperature of > (more than/equal to) 38 degrees C.1a  As strange as it may seem, fevers can be a good thing. A fever is your child’s body’s way of fighting off infections and helping speed up recovery.1b 

What Causes Pain And Fever In Children?

  • Viral infections are common in infants and children, and most are not serious, including the common cold and a sore throat.2
  •  Teething can be uncomfortable for young children as the tooth cuts through the gums,3a while in older children, cavities may also cause toothache.3b Childhood vaccinations can also cause fever and local reaction (pain, swelling and redness).1c
  • Headaches are common in children, affecting up to 75% of school-aged children,4a and are commonly caused by viral or an upper respiratory tract infection.4b 

Why choose Panado® Paediatric Syrup, Peppermint 5 ml Sachets?

Recently launched and conveniently packaged Panado® Paediatric Syrup, Peppermint 5 ml Sachets have been made with little ones in mind.  It contains paracetamol, which boasts more than 150 years of clinical experience5a, and is a trusted choice for many South African families to treat headaches, pain and fever. It’s also gentle on little tummies.5b Panado® Paediatric Syrup, Peppermint 5 ml Sachets are great for on-the-go parents and super convenient for when you’re travelling those long distances!

Other Panado® Products Suitable for Your Child 

In addition to Panado® Paediatric Syrup Peppermint 5 ml Sachet, Panado’s range for children include

  • Panado® Paediatric Syrup Strawberry (50 ml | 100 ml),6
  •  Panado® Paediatric Syrup Peppermint Alcohol and Sugar-Free (50 ml | 100 ml),7
  • and Panado® Infant Drops 20 ml.8

Make pain and fever care easy by shopping for Panado products from independent pharmacies and selected Clicks, Dis-Chem, and Pick ‘n Pay stores. For more information, visit https://panado.co.za/ and join the conversations on Facebook. #Panado #ADoseOfCare

 

References:

1a,b,c: Green R, Jeena P, Kotze S, et al. Management of acute fever in children: Guideline for community healthcare providers and pharmacists. S Afr Med J 2013;103(12):948-954. DOI:10.7196/SAMJ.7207. [Cited 2022 March 29]; Available from https://pubmed.ncbi.nlm.nih.gov/24300636/

  1. Tesini BL. Overview of Viral Infections in Children. Merck Manual Consumer Version [online] September 2019. [Cited 2022 March 29]; Availablehttps://www.merckmanuals.com/home/children-s-health-issues/viral-infections-in-infants-and-children/overview-of-viral-infections-in-children?query=tonsillopharingytis%20in%20children

3a,b: Hennessy BJ. Toothache. Merck Manual Consumer Version [online] September 2018. [Cited 2022 March 29]; Available from https://www.merckmanuals.com/home/mouth-and-dental-disorders/symptoms-of-oral-and-dental-disorders/toothache?query=toothache%20in%20children

4a,b: Bonthius DJ, Hershey AD. Headache in children. Beyond the basics [online] October 2019. [Cited 2022 March 29]; Available https://www.uptodate.com/contents/headache-in-children-beyond-the-basics. 

5a,b: 150 years of paracetamol. GP Pharma Update Mar/Apr 2019. [Cited 2022 March 29]

  1. Panado® Paediatric Strawberry Approved package insert March 2002.
  2. Panado® Paediatric Syrup Alcohol and Sugar-Free & Panado® Paediatric Syrup package insert. April 2010.
  3. Panado® Infant Drops (Drops) approved professional information, August 1990.

Posted in Press releases

MINIONS: THE RISE OF GRU ORIGINAL MOTION PICTURE SOUNDTRACK

DECCA RECORDS ARE PROUD TO ANNOUNCE ILLUMINATION’S…

MINIONS: THE RISE OF GRU

ORIGINAL MOTION PICTURE SOUNDTRACK

PRODUCED AND CURATED BY GRAMMY

PRODUCER OF THE YEAR JACK ANTONOFF

FEATURING NEW MUSIC FROM

DIANA ROSS FT. TAME IMPALA

& COVERS FROM ST. VINCENT, THUNDERCAT, PHOEBE BRIDGERS, H.E.R., BLEACHERS, CAROLINE POLACHEK, BROCKHAMPTON, WEYES BLOOD, & MANY MORE

BRAND NEW SINGLE FROM DIANA ROSS FT. TAME IMPALA

‘TURN UP THE SUNSHINE’ OUT ON 20 MAY 2022

ILLUMINATION’S MINIONS THE RISE OF GRU (ORIGINAL MOTION PICTURE SOUNDTRACK)

WILL BE RELEASED VIA DECCA RECORDS ON 1 JULY 2022, THE SAME DAY

THE FILM OPENS IN THEATERS EVERYWHERE

Decca Records today announced the original motion picture soundtrack for Illumination’s Minions: The Rise of Gru, the new action-comedy from the biggest animated franchise in history, set for release on Friday 1 July to coincide with the film’s global theatrical release.

Set in the 1970s, Minions: The Rise of Gru tells the origin story of how Gru (Oscar nominee Steve Carell), the world’s greatest supervillain, first met his iconic Minions, forged cinema’s most despicable crew and faced off against the most unstoppable criminal force ever assembled.

The funk-fuelled soundtrack, produced by 2022 Grammy Producer of the Year Jack Antonoff, features a star-studded line-up. Following the recent release of her 2021 hit album ‘Thank You’, Diana Ross ft. Tame Impala leads the way with the joyous, dance-inducing first single ‘Turn Up The Sunshine’ (out on Friday 20th May and available to pre-save here).

The soundtrack celebrates a range of dazzling funk, disco and soul classics with brand-new versions of some of the biggest hits of the 1970s from some of today’s hottest talent. From St. Vincent’s new take on Lipps Inc’s 1979 hit Funkytown and H.E.R.’s rendition of Sly and The Family Stone’s 1967 smash Dance to the Music, to Bleachers version of John Lennon’s 1970 track Instant Karma! and Phoebe Bridgers’ interpretation of The Carpenters’ 1972 single Goodbye To Love, every track has been reimagined by each artist with ingenious results. And of course, Illumination’s Minions themselves star on the album, with their distinctive performance of the classic Simon & Garfunkel 1970s favourite, Cecilia.

The soundtrack’s executive producer, Jack Antonoff, is a globally celebrated singer, songwriter and record producer and is the lead vocalist of rock band Bleachers. Kicking off 2022, Bleachers made their debut performance on NBC’s Saturday Night Live, marking the seminal show’s first episode of the year. As a songwriter and producer, Antonoff, who, in 2021, was credited by the BBC for having “redefined pop music,” has collaborated with the likes of Diana Ross, Taylor Swift, Lorde, St. Vincent, Florence + The Machine, Lana Del Rey, Kevin Abstract and many more. This work has seen Antonoff collect numerous accolades, including six Grammy Awards, most recently winning the 2022 Grammy Award for Producer of the Year.

Both in and out of the cinema, this sun-soaked 70’s inspired soundtrack is guaranteed to have you Gru-ving all summer long.

Illumination’s Minions: The Rise of Gru Original Motion Picture Soundtrack will be released digitally, on 3-panel CD digipack, standard black double LP, yellow & blue splattered double LP, yellow cassette and a limited-edition picture disc via Decca Records on 1 July 2022. Pre-order here.

Minions: The Rise of Gru – Tracklisting:

Turn Up The Sunshine – Diana Ross ft. Tame Impala
Shining Star – Brittany Howard ft. Verdine White (Earth, Wind & Fire 1975)
Funkytown – St. Vincent (Lipps Inc in 1979)
Hollywood Swinging – BROCKHAMPTON (Kool & The Gang 1974)
Desafinado – Kali Uchis (Stan Getz & Joao Gilberto 1959)
Bang Bang – Caroline Polachek (Nancy Sinatra 1966)
Fly Like an Eagle – Thundercat (Steve Miller Band 1976)
Goodbye To Love – Phoebe Bridgers (The Carpenters 1972)
Instant Karma! – Bleachers (John Lennon 1970)
You’re No Good – Weyes Blood (Linda Ronstadt 1975)
Vehicle – Gary Clark Jr. (The Ides of March 1970)
Dance to the Music – H.E.R. (Sly and The Family Stone 1967)
Black Magic Woman – Tierra Whack (Santana 1970)
Cool – Verdine White
Born To Be Alive – Jackson Wang (Patrick Hernandez 1979)
Cecilia – The Minions (Simon & Garfunkel 1970)
Bang Bang – G.E.M. (Nancy Sinatra 1966)
Kung Fu Suite – RZA
Minions: The Rise of Gru Score Suite – Heitor Pereira

About Illumination’s Minions: The Rise of Gru:

This summer, from the biggest global animated franchise in history, comes the origin story of how the world’s greatest supervillain first met his iconic Minions, forged cinema’s most despicable crew and faced off against the most unstoppable criminal force ever assembled in Minions: The Rise of Gru.

Long before he becomes the master of evil, Gru (Oscar® nominee Steve Carell) is just a 12-year-old boy in 1970s suburbia, plotting to take over the world from his basement.

It’s not going particularly well. When Gru crosses paths with the Minions, including Kevin, Stuart, Bob, and Otto—a new Minion sporting braces and a desperate need to please—this unexpected family joins forces. Together, they build their first lair, design their first weapons, and strive to execute their first missions.

When the infamous supervillain supergroup, the Vicious 6, oust their leader—legendary martial arts fighter Wild Knuckles (Oscar® winner Alan Arkin)— Gru, their most devoted fanboy, interviews to become their newest member. The Vicious 6 is not impressed by the diminutive, wannabe villain, but then Gru outsmarts (and enrages) them, and he suddenly finds himself the mortal enemy of the apex of evil. With Gru on the run, the Minions attempt to master the art of kung fu to help save him, and Gru discovers that even bad guys need a little help from their friends.

Featuring more spectacular action than any film in Illumination history and packed with the franchise’s signature subversive humor, Minions: The Rise of Gru stars a thrilling new cast, including, the Vicious 6: Taraji P. Henson as cool and confident leader Belle Bottom, whose chain belt doubles as a lethal disco-ball mace; Jean-Claude Van Damme as the nihilistic Jean Clawed, who’s armed (literally) with a giant robotic claw; Lucy Lawless as Nunchuck, whose traditional nun’s habit hides her deadly nun-chucks; Dolph Lundgren as Swedish roller-skate champion Svengeance, who dispenses his enemies with spin kicks from his spiked skates; and Danny Trejo as Stronghold, whose giant iron hands are both a menace to others and a burden to him.

The film also stars Russell Brand as Young Dr. Nefario, an aspiring mad scientist, Michelle Yeoh as Master Chow, an acupuncturist with mad kung fu skills, and Oscar® winner Julie Andrews as Gru’s maddeningly self-absorbed mom.

Steered by the franchise’s original creators, Minions: The Rise of Gru is produced by visionary Illumination founder and CEO Chris Meledandri and his longtime collaborators Janet Healy and Chris Renaud. The film is directed by returning franchise filmmaker Kyle Balda (Despicable Me 3, Minions), co-directed by Brad Ableson (The Simpsons) and Jonathan del Val (The Secret Life of Pets films), and features the iconic voice of Pierre Coffin as the Minions and a killer ’70s soundtrack courtesy of legendary Grammy-winning music producer Jack Antonoff.

About Decca Records:

The logo has been associated with some of recorded music’s defining acts: The Rolling Stones, David Bowie, Luciano Pavarotti and Ella Fitzgerald to name a few. Decca Records has been the number one classical record label in the UK for well over a decade, operating alongside its international ‎sister label Decca Classics. In recent years Decca Records has been selected as the official label partner of high-profile events such as the 2011 Royal Wedding of the Duke and Duchess of Cambridge, the Queen’s Diamond Jubilee in 2012, the London 2012 Olympics and the 2016 Paralympics. Decca is also home to such diverse and distinctive artists as Rod Stewart, Andrea Bocelli, Gregory Porter, Melody Gardot, Aurora, Ludovico Einaudi, Imelda May, Alfie Boe, The Lumineers and Sheku Kanneh-Mason.

About Illumination

Illumination, founded by Academy Award® nominee Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me, the most successful animated franchise in cinematic history. The company’s releases include two of the top 10 animated films of all time, and its iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $6.4 billion worldwide.

Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the world of Despicable Me. The franchise includes Minions, the fourth-highest-grossing animated film of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2 and Despicable Me 3, which made more than $1 billion at the global box office.

Illumination has launched two additional original franchises that have captivated audiences worldwide. The first Secret Life of Pets film achieved the best opening for an original movie, animated or otherwise, in U.S. history, and the studio followed that success in 2019 with The Secret Life of Pets 2. Illumination’s smash hit, Sing, has now became the studio’s latest global franchise with Sing 2 in December 2021. In addition, Illumination’s Dr. Seuss’s The Grinch continues to hold the record for the biggest opening weekend of any Christmas-themed movie in history. Illumination’s upcoming films include Minions: The Rise of Gru on July 1, 2022 and a new Super Mario Bros. film in April 2023.