Yesterday we attended the opening day of the LEGO® certified store in Century City’s Canal walk shopping centre.
Unlike some fans, who had camped out in front of the store over night, we arrived at 10am and took our place in the queue.
We were handed brochures containing a LEGO® minifigure piece and encouraged to build ourselves at the minifigure building station, once inside the store, using this piece for R20.
The crowds were kept entertained by KFM radio, who were broadcasting from inside the store. We even spotted the KFM penguin mascot.
I was really concerned about standing in long queues with Hamish, who at 3 years old can bearly stand still long enough to get his shoes on, but with all the excitement of balloons and giveaways he was perfectly happy to wait his turn to enjoy this unique experience
LEGO® certified stores are renowned worldwide for their remarkable focus on customer service and this was certainly demonstrated yesterday as I observed moms with babies being taken through first to avoid niggles and as we were handed bottles of LEGO® branded water whilst we waited.
The queue moved quite quickly and we soon found ourselves waiting outside the doors for our turn to enter as Hamish admired the model of a Harley Davidson, made entirely from LEGO®
I had read that each LEGO® certified store offers a uniquely local experience and the essence of Cape Town is certainly represented by the giant Mother city mural, depicting Table mountain,on the wall ….
and the quaint model of Bo kaap that captured my attention with it’s familiar bright colours.
Inside the store was hectically busy and honestly we were not able to enjoy all the offerings of this fun filled store as the crowds were eager to explore.
The LEGO® certified stores offer a variety of fun LEGO® installations, extended and exclusive kits and unique experiences that are not avaliable through other toy distributors.
This particular store has :-
- A Pick a Brick wall, where customers are given a choice of plastic cup size to fill with bricks of their choice from a wall of colorful options.
- A mini figure building station where you can dream up your own creations fom a large variety of parts and options.
- An augmented reality screen which showns you a 3D image of the box set you want to purchase helping you to visualize your buildig project.
- And special building areas to keep little hands busy and encourage creativity.
Hamish and I had a quick walk around and have decided to explore and build his mini figures a little later,when the store is less crowded.
He did however enjoy learning some fun LEGO® facts ….
And discover how many LEGO® meters tall he is.
After we both made mental wish lists of all the kits we would love, we heade outside of the store to enjoy the entertainment area.
Here customers who had made purchases could enter a lucky draw and the children were treated to special activities for them.
The LEGO® bowling was Hamish’s favourite. ( How cute are those mini figure plushies?)
There was also a colouring station, LEGO® building station and a giant pit full of LEGO®
It was a great morning out and I see this store becoming a regular monthly visit for our LEGO® crazy little boy.